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Postal Automation Software Saves Direct Mailers Money
Direct mail marketing is the number one marketing strategy used by many
successful companies. These companies know direct mail generates a greater
response than many other forms of media. To make their direct mail campaigns as
effective as possible, they use direct mail software programs.
The right bulk mailing software will prepare your mailing list to meet USPS®
requirements for maximum discounted mailings, while ensuring you are getting the
most mail into recipients’ hands.
When researching direct mail software programs, you want to look for one that is
CASS™ and PAVE certified, ensuring the highest level of address accuracy and
deliverability.
This means finding a direct mail software program that automatically adds ZIP +
4® codes to the DPV™ level, eliminates duplicate records, conducts postal
presorting to the lowest rates possible, and prints out IMB (Intelligent Mail®
Barcodes) labels, tags, and required postal forms.
Countless organizations—government, military, consumer goods, public
hospitality—have raved about postal automation software saving them time and
money, while reducing their returned mail and improving their ROI and response
rates.
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