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News Releases
Melissa Data and UAA
Clearinghouse Partner to Reduce the Cost and Waste Associated
with Undeliverable Mail
New undeliverable address suppression service helps mailers cut
campaign costs while boosting response rates
RANCHO SANTA MARGARITA, Calif. (July 14, 2009) – Melissa
Data, (www.melissadata.com), a provider of data quality, NCOALink®
and data enrichment solutions, today announced it has partnered with
UAA Clearinghouse to help marketers mail smarter by identifying and
suppressing undeliverable names and addresses in their mailing
lists.
Having the ability to cut costs by eliminating
undeliverable-as-addressed (UAA) mail pieces before mailing is a
must for direct mailers who face increasing postage and production
costs while trying to weather the continuing economic downturn.
Through this partnership, Melissa Data will provide its customers
with immediate savings by identifying and removing undeliverable
addresses that cannot be identified using traditional address
hygiene processes like USPS® NCOALink Move
Update service.
The USPS currently collects formal change of address (COA) requests
and distributes the latest 48 months of these records to its
nonexclusive licenses for NCOALink Move Updating
processing, which is required to qualify mailings for First-Class™
and Standard Mail® discounts. However, more than 40
percent of people that move do not file a COA with the USPS. That’s
why UAA Clearinghouse works with various magazine publishers,
telecommunications and financial services providers, and private
mail box providers to gather consumer reported change of address
notices and collect ACS (address change service) intelligence on 350
million mailings per month covering 75 million households. If a
match is returned, the mailer will receive notice that the address
or name is undeliverable and the reason why, including death,
divorce, for example.
“Undeliverable mail costs businesses over 6 billion dollars per year
and wastes over 300 million pounds of paper,” explains Greg Brown,
director of marketing at Melissa Data. “So combining our existing
data hygiene processes with UAA Clearinghouse’s data is smart for
our customers and smart for the environment.”
After Melissa Data customers utilize NCOALink processing
to update their mailing list and qualify for postage discounts, they
can then run the list against UAA Clearinghouse’s data to suppress
the undeliverable marketing mail names and addresses not caught by
NCOALink. Customers only pay for the records that have
been updated or flagged, thereby avoiding the cost of postage and
production that would otherwise be wasted on undeliverable mail
pieces – providing immediate and significant ROI to any campaign, no
matter how big or small.
To learn more about Melissa Data’s new UAA Processing services,
download the free white paper “The Problem of
Undeliverable-as-Addressed Mail” at:
http://www.melissadata.com/uaa.
About Melissa Dataa
Melissa Data is an active DMA member, as well as a member of the
DMA’s List & Database Council. The company was named #1 in Customer
Satisfaction in a 2009 data quality survey report conducted by
analyst house, The Information Difference. For over 23 years,
Melissa Data has been a leading provider of data quality solutions
with emphasis on U.S., Canadian, and international address and phone
verification, and postal software. Free trial software is available
by visiting www.MelissaData.com or by
calling 1-800-800-6245.
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