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Melissa Data helps Clairvoyix Customers Market Smarter

Clairvoyix saves over $100,000 annually with the Data Quality Suite

RANCHO SANTA MARGARITA, CALIF. (December XX, 2008) – Melissa Data, (www.melissadata.com), a developer of high-performance contact data verification and mail management solutions, has helped Las Vegas-based Clairvoyix, a consumer data management and direct marketing firm, become more effective and more cost-efficient by using its Data Quality Suite. Melissa Data’s Data Quality Suite is a toolkit for complete contact data verification (i.e. full name, address, phone number and email address) that can reduce waste on fraudulent entries, catch data-input errors at point-of-entry or in batch, fully automate the data cleaning process, and identify gender makeup for improved target marketing.

Clairvoyix performs data hygiene and data enhancement services for many well-known brands including La Quinta Inns and Suites, one of the largest operators of limited-service hotels in the country, with over 65,000 rooms. In the past, Clairvoyix has used address cleansing tools but none were ultimately cost-effective. After scouring the industry for a data quality solutions provider, Clairvoyix zeroed in on Melissa Data.

“The company has the highest value-to-price ratio in the industry,” said Mike Schmitt, CEO of Clairvoyix. “It was the determining factor in selecting Melissa Data. With their customer data hygiene tools and data enhancement services, it allowed us to compete with the largest players in the industry. More importantly it allows Clairvoyix customers of any size to take advantage of world-class marketing automation technology.” Schmitt added, “Our clients see the benefit of targeted marketing, especially in a down economy. Our solution appeals to both marketing and the CFO.”

Clairvoyix integrates the Data Quality Suite into the marketing automation solution it provides to its clients. For La Quinta Inns and Suites, Clairvoyix manages the complete history of guest records while capturing a file of guest checkout records nightly.

Clairvoyix verifies, validates and standardizes the checkout data at night, in a “lights out” fully automated environment that is part of their Software-as-a-Service (SaaS) marketing automation solution. “We see anywhere from 10,000 to more than 50,000 records a night from a single client,” said Schmitt. “The beauty of this program is that it’s basically cleaning and refreshing your database while you sleep. Everything’s ready to go in the morning.”

Clairvoyix also used Melissa Data’s Email Append service to add deliverable email addresses to La Quinta’s customer mailing database – a critical component to extending its marketing reach to customers. In June, Clairvoyix added nearly a million email records to existing La Quinta mailing addresses.

La Quinta Inns and Suites recently reported record growth during their third quarter. A key driver in that growth is brand marketing initiatives that are database dependent. Schmitt believes that his company’s use of Melissa Data’s data verification technology and enhancements services helps Clairvoyix deliver a superior database marketing product to clients such as La Quinta, and the results speak for themselves.

Clairvoyix uses Melissa Data’s complete Data Quality Suite, a collection of four components: Address Object; Phone Object; Email Object; and Name Object to verify, correct and standardize its clients’ customer data. Schmitt noted that in its first year using Melissa Data, his company saved more than $100,000 in consumer data hygiene costs.
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