Improve Mailing Efficiency with Address Validation
In fact about 44 million people move each year. When that happens, they are
usually under no obligation to tell anyone, least of all commercial mailers.
However, those letters and advertisements are still being sent and the losses
that result from the lack of
address validation have a negative impact on
your ROIA company’s refusal to seek out quality
address validation can result in losses amounting to thousands of dollars a year. When a company mails out advertisements or other letters of contact, the operation costs money, no matter how cheap the mailing lists or postage might be. When a letter returns “UAA” (which stands for “undeliverable as addressed”) that will count as a loss. Haphazardly sending out letters to these addresses without address validation will eventually cut into a company’s profits.
Of course, some loss is expected in the business of commercial mailing. However
by investing in vital address validation companies can reduce the odds of undeliverable mail returns and lead to a better response rate. What kind of companies could benefit from address validation? The list is endless, though historically companies like Nextel, Orbitz, Ramada Inn, Sony, Goodwill and the New York Post have benefited from data enhancement programs, including address validation tools.
If you are looking for an online address validation tool or for more extensive address validation software, then visit MelissaData.com. Since 1985, Melissa Data has been at the forefront of address validation and mail marketing technology. Melissa Data offers companies the opportunity to
incorporate address validation from their online website as well as to purchase a direct marketing database system that more effectively targets potential customers beyond address validation. It’s little wonder that Melissa Data reports 70,000 unique hits every day from commercial mailers all over the world interested in improving mail efficiency.
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